Intuition in decision-making: The science and art of instinct

Originally published in French in the Harvard Business Review, this article, co-authored by myself and my two co-founding partners at Cabinet Astrolab, explores the power of intuition in decision-making, particularly in complex situations.

Far from being just a secondary feeling, intuition here is recognized as an essential complement to rationality, enabling leaders to navigate uncertainty with confidence.

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Intuition: At the Core of Major Discoveries

From 15th and 16th-century maritime explorations to today’s innovations, intuition has enabled us to transcend the limits of pure rationality. Back then, European explorers, driven by a bold vision, combined courage, analysis, and intuition to transform their insights into tangible discoveries. Similarly, in the business world, experienced leaders recognize that intuition offers spontaneous, sometimes unpredictable but invaluable solutions under intense pressure.

Neuroscientific Insights into Intuition

Neuroscience shows that intuition relies on precise brain mechanisms and, although powerful, is not infallible. Cognitive biases, such as the illusion of confidence or causality, can sometimes distort perception. However, these “mental shortcuts” also reflect the brain’s efficiency, allowing us to recognize patterns based on experience—a phenomenon exemplified by expert chess players who can anticipate moves without conscious analysis.

Emotional Memory and Intuition

Intuition is not merely a cognitive function; it is also deeply emotional. In crisis situations, our emotional memory awakens to guide our actions. Social psychologist Christophe Haag explains that this memory plays a decisive role, offering immediate knowledge rooted in our experiences. Emotions thus reinforce rational analysis, mobilizing responses tailored to current challenges.

Intuition and Structured Thinking: A Creative Balance

Nietzsche once said that intuition enables a more authentic connection to life than reason alone. In science, many discoveries—such as Dr. Judah Folkman’s insights into tumor growth—emerge from intuition triggered by emotional “flashes.” However, these intuitions require structured thinking to be fully realized. As mathematician Jean Dieudonné emphasizes, intuition must be accompanied by abstraction to take shape and become operational. This blend of instinct and rigor forms the foundation of major advancements.

Encouraging Intuition in Business

For leaders, intuition may seem risky, especially in rational-dominated contexts. However, intuition, when well-utilized, offers valuable agility in a constantly changing world. Daniel Goleman, an expert in emotional intelligence, stresses the importance of listening to our emotions in decision-making.

By cultivating intuition through practices such as art, meditation, or philosophy, leaders enhance their sensitivity to their own insights, thus enriching their decision-making processes.

Practical Methods for Awakening Intuition

Intuition can be cultivated in concrete ways: meditation, creative exploration, or strategic exercises that link emotion and reason. Psychologists Judith Shirley and Janice Langan-Fox have shown that intuition is often a decision-maker’s first response to a new situation. This “sense of knowing” deserves to be recognized and refined.

Intuition: A Lever for Operational Intelligence

Far from opposing rationality, intuition complements it, enabling agile navigation through uncertain environments. By combining emotions, emotional memory, and expertise, leaders access a strategic intelligence that allows them to face challenges calmly. Encouraging intuition within teams liberates creativity, turning obstacles into opportunities for innovation and growth.

Towards a Balanced and Enlightened Decision-Making Approach

Ultimately, integrating intuition into decision-making enables leaders to develop a holistic and serene vision where logic and feeling converge. Cultivating this skill means going beyond mere analysis to capture the subtlety of each situation. By reconnecting with our intuition, we strengthen our ability to face uncertainties and tackle challenges with confidence and creativity.

To explore these methods further and discover how Cabinet Astrolab can support you in your decision-making journey, I invite you to visit our website. Don’t hesitate to contact me directly to discuss your needs and see how an intuitive and rational approach can transform your challenges into opportunities.